SEAT x SK8
SEAT S.A · SIVA | PHS
SEAT Portugal challenged us to help the brand connect authentically with the skate community — and strengthen its presence on social media through culture-led content.
Skate isn’t a trend — it’s a lifestyle.
With this idea in mind, we built a content plan and activation strategy around the claim:
Be bold. Make it fun. Be you. #SEATSK8
To bring authenticity to the daily feed, every piece of content was infused with skate culture — from visual language to tone of voice.
Analog-inspired LUTs, VHS textures and subtle glitch effects echoed the raw energy of early skate videos, creating a look that felt native to the community rather than branded from the outside.
The campaign featured Laís Reis (skater and competition judge) and Gabriel Ribeiro (current national champion) as brand ambassadors —
giving the project credibility from within the scene.
We covered every stage of Liga Pro Skate live, sharing reels and stories in real time
to create an immersive experience for both on-site and at-home audiences.
A part from the online content, the activation extended into the physical space.
Visitors could:
Customize skate decks in a live workshop with artist Filipe Portela. Play arcade games on-site and book or experience test drives with the showcased SEAT models.
The brand became part of the event — not a sponsor on the sidelines.
This activation strengthened SEAT’s connection to urban culture, boosted engagement, and led to a significant increase in younger followers.
Video case and results coming soon.