Welcome Box
SEAT S.A
To mark the launch of CUPRA in Portugal, we were challenged to design a welcome box that translated the brand’s identity into a tangible first experience.
Premium. Bold. Purposeful.
We created a minimal, matte-white box accented with copper details —
CUPRA’s signature tone — and a modular interior designed to be discovered layer by layer.
Every element was carefully considered, from materials to proportions, to reflect the brand’s refined yet disruptive character.
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Every element was carefully considered, from materials to proportions, to reflect the brand’s refined yet disruptive character.
Each box included a curated set of items: leather driving gloves, a power bank, an experience voucher and a USB drive.
The result reinforced CUPRA’s premium positioning,
delivering a tactile and visual experience fully aligned with the brand’s values.