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You think you’ve seen it all?
HBO Portugal
To launch HBO’s streaming service in Portugal, we challenged a common assumption: you think you’ve seen it all?
Built around the idea “You think you've seen it all?”, the campaign positioned HBO as the place where expectations are constantly pushed further — reminding audiences that even the most experienced TV show lovers are about to discover something new.
Through a bold, cinematic visual language applied across film, outdoor, digital and social, each execution teased familiar genres and narratives, only to subvert them — reinforcing HBO’s legacy of groundbreaking storytelling.
The result wasn’t just about the launching of a platform, but a promise:
You ain't seen nothing yet.
Throughout the summer, Olá brought the movement into real life through festivals and live activations across the country, distributing 500,000 strawberry Cornettos and turning the campaign into a shared summer experience.
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