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Observador Anniversary Edition
CUPRA | SIVA PHS
A printed version of Observador, an usually digital-native newspaper, was created for it's anniversary and CUPRA was part of that moment.
To celebrate Observador’s anniversary we created a press ad that merged editorial tradition with CUPRA’s forward-thinking identity.
The minimalist layout featured a discreet QR code. Once scanned, the print piece came to life through augmented reality, revealing an animated message that declared:
“The drive to create a new reality is the reason we exist.”
By bridging print and digital, the execution reflected the shared mindset of both brands — rooted in innovation, boldness, and a clear vision of the future.
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