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Press Ads
Volkswagen Portugal · SIVA | PHS
Over several years, I conceptualized and produced a series of special print ads for Volkswagen Portugal — marking key brand moments, product launches, and milestones with major national media outlets.
Each print was designed to live naturally within its host publication —
respecting its editorial language while subtly elevating the brand’s presence.
The goal was never to interrupt the reader, but to become part of the reading experience itself.
These print appeared across leading Portuguese publications, including Jornal de Notícias, Observador and Diário de Notícias.
By adapting tone and visual structure to each medium, this strengthened the emotional connection between Volkswagen and it's readers.
One of these print ads was awarded Silver at the Lusos Awards (Best Print Ad).
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