#DIZOLA
Olá Gelados · UNILEVER
A 360º integrated campaign developed across guerrilla, digital, social, TV, OOH and large-scale live activations. #DIZOLA evolved into a viral movement that shaped the tone of that summer and reconnected the brand with a new generation.
If every good thing in life starts with a simple “hello”, why don’t we say it more often?
“Olá” is both a greeting and the brand’s name.
#dizola transformed the dual meaning into a movement — inviting people to say “Olá” to everyday moments, while naturally reconnecting with the brand behind the word.
Unbranded messages appeared overnight across the public transport networks in key urban centers across Portugal, sparking curiosity and organic online buzz.
The mystery quickly spread online, as creators adopted the hashtag #DIZOLA and encouraged people to say “Olá” — before the brand was revealed.
The movement was later revealed on a prime-time TV spot, followed by national OOH campaign.
Throughout the summer, Olá transposed the movement to real life through festivals and live activations across the country, distributing 500,000 strawberry Cornettos and turning the campaign into a shared summer experience.
A simple idea became a viral cultural movement, trending on Twitter for a full week and defining the mood of the summer.
Watch the full case film below.
